Big Bite Staff
Susan Neisloss
President
Susan spent the first decade of her distinguished career
as an award-winning broadcast journalist in several major
television markets. A talented interviewer and writer, she
honed her communication talents and quickly became a news
anchor and producer. She then took the position of bureau
chief at a major TV station in New York City, the nation’s
number one news market, before jumping into the world of
public relations and corporate communications.
She has held several senior positions including: head of the
corporate division at Golin/Harris and the healthcare group
at Fleishman Hillard, two of the world’s premier public
relations firms; media manager and spokesperson for a major
pharmaceutical company; and, director of communications for
the CBS network affiliate station in Los Angeles.
Susan also has expertise as a media and presentation
trainer. She has worked with several hundred senior
executives and companies to enhance their internal and
external messaging. Susan has successfully handled several
high profile crisis situations as well, e.g., devising a
media response on behalf of blood product manufacturers
following AIDS contamination of the international blood
supply; message training for a leading on-line music
provider involving international legal and licensing issues.
In addition, Susan has produced numerous creative corporate
and employee video programs for a variety of Fortune 500,
mid-level and non-profit clients.
Susan earned her BA degree in English from Stanford
University.
Michael Crew
Director Of Production
Mike comes from an award-winning 35-year
career as news director and executive producer in more than
a dozen major TV news markets including New York,
Washington, D.C., San Francisco and
Houston. His specialty is developing start-up organizations
and using video-driven content to tell meaningful stories
that positively impact local communities.
Mike has a BS in journalism from the University of Florida.
Kristin Finkle
Media Services
Kristin’s experience spans the worlds of
new media and management at several respected companies,
e.g., Office Depot, Outback Steak House. She also served as
event coordinator for an internationally known clothing
designer where she oversaw all website and related
networking. In her spare time, she has traveled around the
globe to assist victims of natural disasters including
survivors of the devastating tsunami in Indonesia. Kristin
also has been involved with various health causes, e.g.,
raising funds for AIDS and breast cancer research.
Kristin has a BA in psychology from California State
University Long Beach.
Sheda Morshed
Social Media
Sheda has extensive experience and creativity in the worlds of writing and social media. She loves blogging and understands the changing world of new media. She spent a decade writing content for public outreach programs in the environmental and academic arenas, and continues to volunteer her time for environmental causes. Among her passions, she enjoys hiking in the Santa Monica Mountains and traveling to new places.
Sheda earned her MA in Integrative Ecology at the University of Florida.
